Marketing Manager (FT)
The Marketing Manager will support the Martin House’s business objectives by developing and implementing marketing plans. This individual will lead all aspects of the marketing mix to support tours, programs, the retail museum store and events. The job would include working closely with internal cross-functional leadership and external partners.
This is an exciting opportunity to market and promote one of Frank Lloyd Wright’s architectural masterpieces. If you are a strong marketer, an excellent communicator and creative thinker, this opportunity could be for you.
Develop and implement marketing plans ensuring all strategies and tactics support the Martin House’s business objectives, including direct responsibility for: social media management, website management/optimization, SEO/SEM, email marketing, print and radio advertising, public relations & earned media, editorial calendar, newsletter development and event marketing.
Manage annual budget to optimize dollars and drive results
Track and report performance and key learnings from all marketing tactics, ensuring key metrics and objectives are met; further track and analyze digital metrics- website, email open rates, search and social media metrics for continual optimization and growth (digital dashboard)
Work with external partners (media partners, vendors, agencies and freelance designers) managing multiple projects and work streams simultaneously
Work with internal cross-departmental leadership to support key events, the retail museum store and programming
Bachelor’s degree in business with a concentration in marketing or communications, or other related field
Minimum of 7 years’ experience in marketing, communications, digital media or related field required, preferably for a museum or arts organization
Strong communication skills: verbal and writing skills
Skill in establishing and growing social media networks: proven success in all digital channels.
Strong creative skills: Strong interpersonal skills with the ability to work cooperatively with individuals inside and outside the organization
- Content: Creative and convincing writer
- Visual: Basic knowledge of HTML. Expertise with photography, video usage, design software, Microsoft platforms
Strong analytic skills to track and measure performance, including CRMs
Goal driven with excellent project management skills and demonstrated ability to organize and manage multiple projects and details simultaneously
Qualified applicants please send your resume and cover letter, including salary expectations, to HR@martinhouse.org Indicate the job title “Marketing Manager” in the subject line. Only those applicants who meet our requirements for this position and include salary expectations in their cover letter will be contacted.
The Martin House is an equal opportunity employer. Our organization offers a competitive salary, excellent benefits and a stimulating and collegial work environment.
The Martin House is always looking for energetic volunteers to help with various tasks around the site. If you are interested in volunteering with us, please fill out a volunteer application.